Digital marketing and advertising use display ads to grab people's awareness and connect with brands' online followers. The kinds of display ads you use can affect how well you connect with your audience and increase your marketing plan. If you are in marketing or advertising, it is difficult to know about the various types of display ads and how they can help.

What are Display ADS? 

In digital marketing, display ads are like eye-catching tools that businesses and brands use to grab people's awareness and get them to visit websites, social media pages, or other online places. These ads usually have a mix of words, pictures, and sometimes videos to interest people and make them click on different online spots, like websites or social media. This helps businesses sell things or get people to do certain things, such as buying stuff or signing up for services. These ads are a piece of the bigger plan that businesses use to reach more people and sell more things online.

Types of Digital Ads

 As you work on your online advertising and marketing plans, think about using these kinds of display ads. They can help make your online presence stronger, get more people interested, and reach a bigger market: 

• Banner ads

Banner ads are a popular kind of display ads you often see on different websites, like business sites, news pages, blogs, social media, and forums. They can be in different shapes like wide, tall, or square. Banner ads usually have both words and pictures to grab your awareness.

• Native Ads 

In the world of online marketing, there is something called native ads. These are ads that are made to look like they belong right where they are, like they are a part of the content you are looking at. Think of it like when a opportunist changes its colors to match its surroundings.

 Marketing experts are intelligent with native ads. They make them fit so well into a webpage, website, or email that you might not even realize their ads. They are like secret agents, blending in with the crowd.

 These ads can do lots of different things. Sometimes they are links that take you to other parts of a website. Other times, they are suggestions for things you might like to read or watch. They can even show up when you are scrolling through social media. Just remember, native ads are like ninja ads – they are there, but you might not notice them right away.

• Animated Ads 

Animated ads are like moving pictures that use videos, sounds, and words to catch people's eyes. They are really good at showing off brands, material to buy, and things to do. These ads can even tell a big story about something tricky or important. And guess what? People can easily share these ads, so more people get excited about a message or a deal. Plus, these fun ads make more people interested, which helps a brand connect with the right customers.

 • Interactive Ads 

Interactive ads are like digital games that catch your attention. They mix different things like words, pictures, and special features to make you interested. When you see these ads on websites, you can do more than just look – you can play with them! Imagine a cool ad for a gadget. You could move your mouse over different parts of the ad to see more, click on things to learn more, and have fun exploring. These ads are great for companies that want to teach you about their products or show you something special.

 • Videos Ads 

Ads with videos can catch people's awareness by sharing a clear message, posing an interesting question, or introducing a product or service. Video ads use video clips, sound, and sometimes words to show what is being offered and encourage people to do something or choose something. The best thing about video ads is that they can explain things more thoroughly than regular or native ads. You can also use real-life filming or animation in video ads, making them useful for lots of different marketing needs.

 • Infographics 

Infographics are like colorful posters that show pictures and words together to teach people about something. For example, a company that makes medicine might use infographics to talk to its customers and help them understand things better. When businesses put infographics on their websites, it can help people learn about what they sell. Making infographics is also good for advertising because it has some benefits.

 • Expanding Ads

 Imagine ads on a website that you can make bigger. These ads start small, but you can stretch them out to see more. Some ads grow when you move your mouse over them, while others get bigger when you do something particular. People who want to sell things often set up these ads to get your attention when you do certain things on the website. For example, on a business website, a small ad can turn into a big one as you look at the page. When you interact with the page, the ad grows to take up more space. This helps them catch your eye and show you different things. 

• Google's Lightbox Display Ads 

Google came up with something called Lightbox display ads a while ago. These ads work in a special way. They are like those ads that can get bigger when you click on them, but Lightbox ads are even cooler. When you are on a website and you play around with the ad, it becomes a big, full-screen thing with videos, sounds, writing, and moving stuff to make it more interesting. But the special thing is, these ads only get big if you hover your mouse over them for a little while. This is to make sure you do not accidentally make them big when you are just looking at stuff on the internet. 

• Pop-up displays 

Pop-up displays are like little boxes that show up on websites to get you interested in things like signing up, learning about stuff, or buying things from a company. They pop up on the screen and ask you to do something particular. For example, a company that does things online might make a pop-up show up after you have been on their website for a bit. It would ask you to give them your email so they can send you news and info about what they do. This helps them connect with possible customers.

 • Interstitial display ads 

You have probably seen those big ads that pop up when you are using apps on your phone, like when you are playing games or scrolling through social media. They show up when you are switching between different parts of the app. In games, they might pop up between levels or scenes. If you are into promoting things online and on mobile, using these big ads in apps can help the company your part of reach more people.