Introduction to display advertising 

You might have come across the term before but let us make sure we understand it clearly. Some people think that all online marketing is display advertising but that is not quite right. Let us clear up any confusion and get a better hold of what display advertising really is.

 Learning about display advertising might seem a little large so we made a comprehensive guide to help you understand it better. We know that running a successful digital display ad campaign can be difficult, but it can greatly benefit businesses.

 The first display ad appeared in 1994. It was quite simple in appearance, not very clear about what it was promoting, and did not look very attractive.

 As technology is getting better, display ads have changed a lot since 1994. How we make, aim at the right people, remind them, and put out display ads has gotten much better. But the main ideas behind it have not really changed.

What is display advertising

 Display advertising is a way to promote things like products or services using pictures and videos on websites that do not belong to the advertiser. These ads show up on different websites, kind of like billboards on the internet. They can look like banners or pictures, usually at the top of a webpage. Sometimes they have words, videos, or pictures that talk about a brand, what it offers, and what you should do next, like clicking a button to go to their website.

 Even though you can make display ads with just words, it is better to use videos, pictures, and cool animations. No matter how they look, the point is to catch your attention and make you want to click on them to go to the advertiser's website or a special page.

 Mostly advertisers pay based on how many times someone clicks their ad. When you are scanning the internet and you click on one of these ads, the advertiser pays a little bit of money. How much they pay depends on a bunch of things, like how popular the ad spot is.

These ads can come in different shapes, like squares or rectangles. They can be made as pictures in formats like PNG, JPEG, GIF, or JPG. Some ads even have fancy animations made with HTML5. The best way to make sure your ads work with different websites is to use a tool like Fluid Ads. They have ready-made ad designs that make it easy to create and show your ads.

 Display advertising is not the same as other kinds of online content, like blogs or articles. Those are meant to give useful information and build a connection with readers, while display ads are meant to make you interested in clicking and checking out a business.

Display ads and native ads are not the same. 

Display ads are the regular ads we see on the internet while native ads blend into the design of where they are placed. You have probably seen native ads in social media news feeds – they look like normal posts but with a small note saying they are ads.

Native ads are meant to be easy for users to understand, fitting in naturally. Display ads, on the other hand, try to grab attention by standing out. However native ads can sometimes risk being less noticeable and might not help with brand recognition because they might not show the brand or logo prominently.

Why should you use display ads in your marketing strategy? 

Display ads help businesses show their products or services in many ways and let them choose where to put these ads. When you make display ads on websites or apps, your ads can be seen by lots of people all over the world.

Using display ads is a really good way to make more people know about your brand, get more customers, and bring more people to your website. The key to making display ads work well is to show them to the right people, at the right time, with the right ad.

Display ads are also super helpful for showing ads to people who have been to your website before. Even if they did not buy anything or just looked around, you can show them display ads that match what they were interested in on your site.

The benefits of using display ads 

Display ads are a must have in today's marketing world. They help people know about your brand, show messages in a pretty way, and are easy to make and put online. These ads also reach customers in different parts of the marketing process and give you good value for your money. 

The internet has a lot of information, and people's attention spans are shorter now. So, if you want lots of people to notice and like your marketing, display ads work really well. 

With digital ads, you can reach lots of people and pick who sees your ads based on what they like. You can even choose where your ads show up online.

 Display ads also let you choose how you want to pay. There are two ways: you can pick a price for each click on your ad or pay based on how many times people see it (impressions). 

When you use display ads, you can see how well they are doing. You get updates every week that tell you how your ad is doing. This helps you make your ad even better if you need to.

How does an online display advertising campaign work?

Think of it like a big sign outside a store showing a special deal on something you like. These signs catch your awareness and make you want to buy the item. Display ads do a similar thing, but on the internet.

If you ever shop online, you will see colorful offers on apps and websites, trying to get you to click and see their latest product deals.

When someone clicks on a display ad, they are taken to a webpage. This page could have more info about the product or service from the ad, or it might be a special page made just for getting people to buy. 

To make your display ad campaign work well it is a good idea to use a strategy that reaches people in different places and times. This way, you can give them the right message when they are most interested. This type of plan makes sure that the experience customers have is smooth and reminds them of their previous interactions with the company. 

How are display ads published? 

Putting out display ads can be either quite complex or quite simple, depending on how you do it. It is a good idea to explore different ways of buying media to figure out what works best for your marketing plan.

The most effective way to get your ads on websites and ad spaces is through display ad networks. These networks buy up unsold ad spaces, group together websites and online ad spaces based on things like content and who visits the sites, and then sell these packages to advertisers. 

There is also something called ad exchanges. These are like trading networks where display advertisers can buy ad space from many different ad networks. When you use an ad exchange, you can aim your ads at specific groups of people you want to reach, and you might get a good deal on the price. 

You might already know that Google runs the biggest ad exchange in the world, called Google Ad. It has some of the highest prices for ads, but it can be worth it because it lets you target your audience really well. There are also other ad exchanges like OpenX and Magnate.

 If you are making lots of different ads and want to get them out there easily, you can use something called programmatic buying. This means that instead of buying ads directly from the websites, a computer program makes the decisions for you. It is like using smart technology to get your ads out to lots of places quickly.

 With a creative management platform (CMP) like the Fluid Ads Platform, you can use programmatic buying to easily send out your display ads on an ad exchange or network that you like, all with just one click.